How To Deal With Rejection And Not Take It Personal In Your Network Marketing Business
One of the biggest issues entrepreneurs face is rejection.
Which is worth talking about, because rejection is, simply put, a part of doing business.
Your job is to sell stuff, and sometimes people will say “no.”
If you get enough “no’s,” it can mess with your head—not because you lack the mental toughness, clarity, or focus to get through it.
It’s because, believe it or not…
Fear of rejection is hardwired into our DNA
After all, we are a tribal species. We need to belong.
Back when we were living in caves, hunting with sticks, and running from saber tooth tigers, our survival depended on belonging to the tribe.
There was safety in numbers.
Being alone, ostracized from the tribe, put your very life in danger.
So all of us need to feel included…accepted…and valued.
That’s perfectly okay, because it’s just who we are.
But here’s the thing…
In any business that involves sales, you have to be willing to accept and play in the space of rejection.
You cannot let fear of rejection paralyze you into not taking action.
We’ve ALL faced some form of rejection
You can’t get through life without it!
When you were 3 years old, you asked your mom for a cookie. She said “no!”
When you were 10, you wanted a pony. Your parents said “no!”
You asked somebody you really liked to the dance, and he said “no!”
You applied for your first job, and they said “no!”
Getting rejected was sad. Disappointing. Maybe even hurtful.
The danger for us as entrepreneurs…
…is carrying those feelings of rejection into our business lives.
As entrepreneurs, we feel what we’re working on is the single biggest, most important project in the world, because it is our world.
If you think about how important your business is to you, naturally you’re going to feel the impact of rejection.
Whether you’re going to present to somebody face-to-face in a coffee shop, or you’re going to meet them for lunch, rejection stings.
After all, you took the time to ask for the appointment.
They said yes to the meeting, you got on that person’s calendar, they met you somewhere, etc.
But here’s the part we forget:
You have to get a lot of “yeses” before you get to the first “no!”
So after all those “yesses,” you meet with them, deliver the presentation, and they say “No thanks. It’s not for me,” and you walk away, dejected, disappointed, and hurt.
Or, you do a big hotel meeting, a webinar, or a Facebook Live.
Lots of people show up, and very few people buy. “No thanks. It’s not for me.”
Experience that enough times, and you might start to doubt yourself…
- “Is this going to work out?”
- “Am I ever going to win at this?”
- “What’s wrong with me?”
Here’s the single most important thing to know about rejection…
Your prospects are NOT REJECTING YOU!
They’re rejecting whatever you’re talking about, for any number of reasons.
- They’re rejecting it because they don’t understand
- The timing is wrong for them
- They’re just not the right people for what you’re offering
- It’s simply the place they’re sitting – it might be too hot, too cold, or too distracting
- It’s just where they are in life. They might have too much on their mind. Maybe they left screaming kids are at home, and they just really aren’t present when you’re talking to them
- It’s just their personal bias about your product or company
Rejection is not personal.
It’s almost never about you.
So whenever you experience rejection, I want you to ask yourself some questions…
Who is your target market?
Who they are is as important as whatever it is you’re offering.
For example, if McDonald’s is offering a person like me a hamburger and fries, it’s probably not going to work.
It’s just one of my own personal biases.
Or if you’re selling Ferraris somewhere that was just leveled by a hurricane, your offer of a “20% off deal on Ferraris,” isn’t going to interest too many people.
They have other, bigger stuff on their minds.
In other words, make sure that you understand your target audience, right where they are.
Ask yourself these questions:
- What might I do?
- What might I say?
- How might I present what I have in a way that is palatable, exciting, and more importantly, desirable to these particular people?
You could very well have the most awesome offer in the world, but the most important question is what might you do differently to explain your offer to them, so they see the value for themselves?
That’s really, at the end of the day, what’s going on when they say “no.”
In the back of their mind, when they reject your offer, it’s because there’s a disconnect between what you’re saying and what they’re experiencing in their own life.
How might I explain this to them differently in the future?
How did you present it to them in the first place?
Was it via webinar?
Perhaps what you have requires a more physical demonstration.
Instead of doing it on a webinar, maybe you need to do it on a Facebook live.
Maybe you’ll need to show them physically how the thing works.
How did you do it in the past?
Look at your numbers and your metrics.
So often, especially in the beginning phases of business, I see entrepreneurs flip out.
They say, “Man, it’s been six weeks and I haven’t made a sale yet.”
They look at their numbers and they’re not very good.
Be patient. Give it time.
It doesn’t mean you’re doomed.
There are going to be hot times and cool times for your target audience
So if you ask, “when might I increase my sales?” you might discover some things sell better at certain times of the year.
Asking the “when” question just challenges you to work better in your down months and take advantage of the big months.
So here are three things I want you to remember whenever you’re experiencing rejection…
1. They’re not rejecting you; they’re rejecting your offer.
It’s not personal so stop making it personal.
They’re rejecting something about the offer itself.
Ask yourself how you might communicate it differently, or what you could do better.
2. Rejection is typically about them.
The question is, “Who might I sell this to? Who might I offer this to?”
Get clear on who your target audience is and what makes them tick.
What makes them motivated to want to buy?
3. You need to get better at making your offer.
Ask how might I demonstrate or present my offer in a more exciting, effective way—so they can really understand it and see the value?
All you have to do is to see rejection for what it is
It’s an indicator. It’s an educator.
It’s telling us that we need to work on something.
Most entrepreneurs experience rejection when they’re trying to generate leads and prospects.
They pester their friends, relatives, neighbors, and co-workers.
Hearing “no” from those people closest to us stings the most.
These same eager entrepreneurs stalk malls, restaurants, and street corners, trying to engage strangers, talk about their product or service, and turn them into leads and prospects.
They drop flyers, business cards, and brochures everywhere they go.
And they get LOTS of rejection.
So we entrepreneurs need to work on generating prospects, leads, and sales every day, while working through our own challenges regarding rejection.
We need to know who to talk to, how to talk to them, and what to say to demonstrate the value of our offer
Luckily there’s a system you can use to generate leads and prospects automatically, 24/7, using the Internet.
Using the principle of attraction marketing, you can attract people who are alreadyinterested in what you have to offer—instead of having to chase them down.
So if you haven’t done it already, get access to our FREE Online Recruiting Bootcamp and discover how to build your business online.
We’ll help you discover who to talk to, show you how to talk them, and what to say—using the language they know.
You’ll discover the exact same system entrepreneurs just like you are using to passively generate dozens of prospects, leads and sales every single day, and see firsthand the process my good friend Ferny Ceballos uses to passively generate 300–500 leads per day, 30–50 customers per day, and onboard 70–100 new serious business builders each month – while drastically reducing rejection.
Now if you’re in need of a concrete action plan and a system you can use to generate leads and prospects automatically, then I recommend you get instant access to the FREE 10 Day Internet Recruiting Bootcamp course!
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Until next time,
Creator/Founder, Build Your Online Biz With LaToya Haynes